scope of technology Essay - 932 Words

Philosophical Reasoning: Critical Thinking in Philosophy Morton’s Winston’s Children of Invention Revisited: The Scope of Technology In this essay, I will comment on Morton Winston’s definitions of technology, then apply the six aspects in every technology to an artifact selected from Friedman’s essay â€Å"The World is Flat†. The six aspects include first the skills, techniques, human activity forms, or socio-technical practice; second, resources, tools, and materials; third, technological products or artifacts; fourth, end, intention or functions; fifth, background knowledge; and lastly, social context in which the technology is designed, developed, used, and disposed of, and the artifact that I will apply is Nike. In Children†¦show more content†¦Also, Nike has worked to improve labor conditions in their footwear, apparel and equipment supply chains for more than 15 years. Key issues in which they have engaged include the health and safe ty of the workers who make their products, excessive overtime, the ability of workers to freely associate, and child labor and forced labor. In addition, Nike has created a â€Å"sustainable supply chain†, one that includes sustainability on equal footing with cost, on-time delivery and quality . As one of the pillars of their sustainable business strategy, they have developed a vision of what success looks like. The vision and steps they are taking are making them achieve this strategy of going forward and continuing to one of the leading companies in activewear. Nike employs human activity forms in almost every part of the company; starting with using ships to import, trucks and truck drivers to transport all their products to stores. Lastly, Nike uses socio-technical practices when it comes to designing their stores, deciding on their logo, and designing the layout of the store. There is just so much to speculate at because every aspect of their company relies on human- activity forms. Nike would not be able to be as powerful of a company if they did not make use of every resource, tool and material available to them. They use computers at stores, which is their most common andShow MoreRelatedScopes Trial and New Technology1118 Words   |  5 PagesAfter the war, the American people made the change from old ways to new ways. Many factors, such as new technology, fundamentalism, new looks and church led to tension between the old and the new. The 1920s were a time of conflicting viewpoints between traditional behaviors and new and changing attitudes. New technology in the 1920s attributed to the change. Inventions such as the radio helped improve communication. Court trials, conventions, and meetings were broadcasted. Electrical appliancesRead MoreEnterprise Architecture : Architecture Vision772 Words   |  4 PagesENTERPRISE ARCHITECTURE PROJECT – ARCHITECTURE VISION CLINET – XYX CORP. PREPARED BY –EKANKI GOVEKAR Table of Contents 1. Purpose and Project Establishment. 2. Problem Description (Business Principles ,Summary of Principles) 3. Objective 4. Scope 5. Constraints 6. Architecture Vision 7. Architecture Work and Approval 1. Purpose and Project Establishment. The Architecture Vision is the early phase of Enterprise Architecture and provides high lever view of Product. ThisRead MoreChapter Iii:. Methods. Introduction. Chapter Two Discussed1701 Words   |  7 Pagesintegrating 21st century skills in the elementary media framework can create authentic and meaningful learning experiences. Project one is the creation of a scope and sequence for the use of an elementary media specialist teaching grades kindergarten through fifth. 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It’ important to Information Technology because it is goodRead MoreThe Scope And Standards For Informatics1739 Words   |  7 PagesDefine and discuss the Scope and Standards for Informatics Nurse Specialist Purpose and function of Scopes and Standards In order to practice as a nurse informatics or NI specialist, one must know and understand the standard to which he or she is held. The purpose and function of scopes and standards of practice for nursing informatics is to provide an overview of the specialty, assist future specialists understand their scope of practice, and practice at a competent level to guide and supportRead MoreEssay on Use of Technology in Physical Education 1010 Words   |  5 Pageseffective use of technology to keep students active. Effectively using technology in the classroom the teacher will be able to facilitate active learning by engaging students in PE activities only imagined by other people. When a teacher is willing to apply anything new to their classroom it is important to have a clear understanding of scope and sequence. Scope and sequence is vital in whole school planning and in the planning of individual learning sequences. Consideration of scope includes decisionsRead MoreWorking With Software Installations At Hewlett Packard1465 Words   |  6 PagesI worked at Hewlett Packard one year as a consultant in Information Management technologies, specifically, working with software installations. I had a great experience and time working here, but, based in my performance, I was promoted to project manager junior without any experience or knowledge managing IT projects. As a challenge, I received this promotion, however, many things happened during 2 years holding this position and many problems were related with my lack of knowledge managing IT projectsRead MoreProject Deliverable 2 : Business Requirements934 Words   |  4 PagesName Position Justin Blazejewski Chief Information Officer Table of Contents Document Control 2 1 Business Requirements 4 1.1 Project Overview 4 1.2 Background including current process 4 1.3 Scope 4 1.3.1 Scope of Project 4 1.3.2 Constraints and Assumptions 5 1.3.3 Risks 5 1.3.4 Scope Control 5 1.3.5 Relationship to Other Systems/Projects 5 1.3.6 Definition of Terms (if applicable) 5 2 Business Requirements 2.1 Project Overview A data collection and analysis company aims at upgradingRead MoreBusiness Architectural Proposal Essay examples863 Words   |  4 Pagesstakeholder. Proposal Scope ABC Consulting Group was given the opportunity to introduce an architecture proposal for a new smart thermostat. 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Consumer Trust Free Essays

Project report on: Consumer Trust – Flipkart Subject: Consumer Behaviour Submitted to: Prof. Neha Gupta Submitted by: Ami Vora Roll No: 58 Class: PGDM – Communications FLIPKART  is an Indian  e-commerce  company founded by Sachin Bansal and Binny Bansal in 2007, both alumni of the Indian Institute of Technology Delhi. Initially funded by the Bansals themselves with  Rs. We will write a custom essay sample on Consumer Trust or any similar topic only for you Order Now 400,000, Flipkart has since then raised funding from venture capital funds  Accel India  in 2009  and Tiger Global (US$10 million in 2010 and  US$20 million in June 2011). Today, as per Alexa traffic rankings, Flipkart is among the top 20 Indian Web sites and has been credited with being India’s largest online bookseller  with over 11 million titles on offer. The cash-on-delivery model adopted by Flipkart has proven to be of great significance since the credit card and net banking penetration is very low in India. Even its 30 days replacement offer is something which acts as its USP. FACTORS THAT LEAD TO THE SUCCESS OF FLIPKART * Customer Service: Provide good customer support with quick turn around time for client queries. Provide replacement of product in case a customer receives a defective product. * User Interface: Easy to use, easy to browse through the products, add products to wishlist or to a cart, get product reviews and opinions, pre-order products, make payments using different methods. * Cash/Card On Delivery: Demonstrated more confidence in buying products. Flipkart sells 20 products/min and have with more than 60% of the Flipkart’s customers use Cash on Delivery and card on delivery methods. This is because of two reasons, one is many people do not know how to make payments online. And secondly people do not have immense trust in e-commerce in India. * Customer Retention: Has around 15 lakh individual customers and more than 70% customers are repeat customers i. e. they shop various times each year. The company targets to have a customer base of 1 crore by 2015. * Local Presence: Tie ups with local vendors and courier firms (thereby reducing transportation and storage costs. Owns warehouse in major cities. CONSUMER TRUST For ensuring success, securing trust in your company is essential. Trust is as important to a potential customer’s purchasing decision as the products you offer him. And an essential element of building that trust, with both customers and partners, is the assurance that your e-commerce operation meets the demanding security standards required of organizations handling sensitive financial information. Building a consumer Trust for Flipkart can take place in the following facets: * Setting up a Storefront which generates a sense of dependency among the consumer * Build a commerce friendly Web Host * Securing Information Using SSL * Processing Transactions * On time Delivery * Quality of the products * Efficient staff * Return Policy Following are the various measures taken my Flipkart to build and ensure consumer trust. 1. Merchandise site safety and security A safe and secure Web site is the most crucial element to building online trust. Flipkart convey that customers can trust them with their personal information and their purchases. Promote the basic security of your site and reinforce that message with a buying process that emphasizes safety and ease. Flipkart has a â€Å"Worry Free Shopping† environment. It clearly states shipping, return and privacy policies as well as security and product guarantees. Customers are most sensitive to trust and security issues as they move down the path to purchase. 2. A professional site speaks volumes’ Flipkart has invested wisely in professionalism of their site. This includes : user-friendly design and content updates that are accurate and regular, paying attention to load time, avoiding site down time at all costs, updating content often, avoiding typos and broken links. 3. Showcase the Trustworthiness of Your Brand The trustworthiness is also defined by highlighting its distinctive qualities and physical presence. They do this by expliciting brand-value statement, reinforce that brand-value statement by creating a tag line that customers, over time, will easily associate, and provide easily accessible customer service phone numbers. 4. Outside Voices Boost Credibility There is often no better way to build trust in your brand than to allow others to endorse it. Flipkart has a section for reviews for the product and services from trusted sources which act invaluable. 5. Comprehensive Product Content Enhances Trust You will find comprehensive product content and details of a particular product once u chose any item. This gives an insight of the minute, technical, and other details of the product before purchase. 6. What You See Is What You Get Flipkart provides image zoom functionality; provide thumbnail images to the shopping cart, etc. to ensure that What You See Is What You Get. 7. Building Quality Service One of the most important aspect is also to create trust among the consumers about the quality of the product. Flipkart provides information such as sizes, product availability (in stock), e-mail confirmation, post purchase services, customer service, etc. . Secure Payment options Flipkart promptly provides various options for the payment of the desired products. This is done by Cash on delivery, Credit card and debit card purchase, Net banking, etc. One striking features is also their EMI option with a very minimal amount of overhead. This attracts the consumers and develops a string sense of trust among the consumers as payment is the most sensitive part of the entire consumer buying proc ess. 9. Returns and Guarantee Flipkart’s USP is the 30 day returns guarantee process. Though conditions apply to these, but to almost all the products they refund the entire amount of the money paid if the consumer returns the purchased product due to any reason. Below is a graph denoting monthly traffic to Flipkart and it shows an increasing trend for most of the years. Customer trust in a company can play a significant role in determining the customer’s actions regarding that company. Customer trust (a belief) influences customer intentions. Empirical Research has shown that trust increases customer intention to purchase a product from a company as well as customer intention to return to a company. The following image shows the flow on process for Flipkart online shopping. RESULTS OF BUILDING CONSUMER TRUST The most important parameter for measuring the results of the efforts for creating consumer trust is the revenue generated. In about 7 years, Flipkart generated 12  billion (US$220  million) (FY  2011–12). Flipkart even has a market share of 20-25% in the Indian online market. Last year, it even acquired Let’s Buy and thus increased their market share. The graph shown above also speaks for itself that the number of visitors have been increasing day by day thus ensuring better sales and profitability. ROLE OF ADVERTISING IN BUILDING CONSUMER TRUST Flipkart. com  is one such online portal that is synonymous with trust worthy online shopping. Flipkart used various innovative ads where they show kids playing the roles of an adult (with real adult dubbed voices) in a day to day situation to reach their audiences. This creates a sense of trust among the consumers as kids convey truthfulness. This particular advertisement where three generations are portrayed to present the customers’ skepticism in online shopping hits just the right chords to market  Flipkart. com  and assure customers of its excellent services. This advertisement focuses on the major concern of the customers i. e. guarantee and how can one make an assessment from an online image. With the witty use of our old custom of arranged marriages where brides got betrothed by simply looking at the photographs of their husbands, this advertisement mixes a perfect marketing solution, wrapped up in good humour. By presenting three generations together in an ad,  Flipkart. com  once again makes it clear that online shopping is devoid of age barriers and  Flipkart. com  is targeted to everyone irrespective of age or gender. CONCLUSION Flipkart is one of the leading players in the online shopping sector in India. It targets all the older generation’s trust towards  Flipkart. com  by making the high-tech younger generation doubtful, and boosting the older generation’s ego by making them make an online purchase in the tech-savvy world. The tag line â€Å"shopping ka naya address†, â€Å"the new address for shopping†, does open doors or rather browsers to online shopping. By various and continuous efforts Flipkart has, no doubt, succeeded at a great level to create consumer trust and its impact is visible and measurable through the results. THANK YOU !! How to cite Consumer Trust, Essay examples

Under the psychic knife Essay Example For Students

Under the psychic knife Essay In Spalding Grays newest monologue Grays Anatomya work in progress currently touring the country the existentialist storyteller turns his high-powered, introspective lens on his own body ailments. The main topic is an injury to Grays left eye a macular pucker, which means the vitreous humor, or gelatin, in the eye has liquefied. The monologue recounts numerous attempts to find a cure, including alternative therapies sweat lodges, dietary purges (he gave up eating fish for a while), shaman faith healers and psychic surgery that Gray explored after a retina specialist told him conventional surgery could either heal him or lead to blindness. As in his past monologues, Gray gleans much of his material from outings in New Age country. Id say I often get bored by what I consider mainstream American life, he explains in a phone interview from Lake Tahoe where he says hes searching for a sport that will take me out of my mind. Grays seemingly casual collisions with the other-worldly (like his dropping in at an L.A. convention for people whod been beamed aboard space ships, or his impromptu visit to a Brazilian faith healer whom hed heard touted in a Berkeley juice bar) provide heady material for his solo spiels. But even Grays confrontations with the irredeemably mundane (like his six-day hike through the hills of Malibu with a group of California weightwatchers they have one glass of orange juice then walk for five hours oh, boy!) can seem outlandish when filtered through his absurdist sensibility. Several vignettes in the new monologue are recollections of encounters with esoteric or oddball therapy groups. I like to be involved with groups, and then leave them and tell stories about them. Its awful for the group. And sometimes for Gray. A sweat-lodge leader, who said sitting naked around steaming rocks in a tent could cure Grays eye, accused Gray of maligning her group when, in an introduction to Grays Anatomy in the New York Times Magazine last May, Gray contrasted the original American Indian sweat lodge with the contemporary counterpart he visited: It used to be made of stretched animal skins over bent branches, now its made of stretched plastic over bent plastic rods. She was very hurt about the reference to plastic, he says. In fact I think it was mostly wood, and maybe some plastic. Gray admits that he tends to hyperbolize. I refer to myself as a poetic journalist. I dont take notes. But he insists that the outlines of his stories are true. I cant make things up very well. I wish I could. I would be much less ravaged. I could stay home. Id have a home. Grays quest for a miracle cure took him to a slew of psychic surgeons in the Philippines. The quirkiest of them show up in Grays Anatomy. I went to a man named Jun Labo, he recalls, spelling the name tentatively. Labo is known jokingly in the grapevine as the Elvis Presley of psychic surgeons. He looks like a kind of movie star with a Beatles haircut and two gold chains around his neck and gold rings on his fingers. And when he operates, he operates with cowboy boots on and a butchers apron and a light blue gown. And with a very large crucifix behind him. Labos surgical uniform, rather than withering Grays interest, piqued it. I let him operate on me. Psychic surgeons, he explains matter-of-factly, reach right through your skin, into your body without any incision. They pull out cancer and stuff and throw it in a bucket. Ultimately, what Gray wants to see in a bucket is not simply his liquified vitreous humor, but the aging process itself. The eye ailment, he says, is a serious problem in the sense that its deeply psychological. Its the first kind of thing that reminded me I was 50 years oldthat some of my parts were growing old. .uc94b65ee95e2b3d5b944fa43294433c2 , .uc94b65ee95e2b3d5b944fa43294433c2 .postImageUrl , .uc94b65ee95e2b3d5b944fa43294433c2 .centered-text-area { min-height: 80px; position: relative; } .uc94b65ee95e2b3d5b944fa43294433c2 , .uc94b65ee95e2b3d5b944fa43294433c2:hover , .uc94b65ee95e2b3d5b944fa43294433c2:visited , .uc94b65ee95e2b3d5b944fa43294433c2:active { border:0!important; } .uc94b65ee95e2b3d5b944fa43294433c2 .clearfix:after { content: ""; display: table; clear: both; } .uc94b65ee95e2b3d5b944fa43294433c2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc94b65ee95e2b3d5b944fa43294433c2:active , .uc94b65ee95e2b3d5b944fa43294433c2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc94b65ee95e2b3d5b944fa43294433c2 .centered-text-area { width: 100%; position: relative ; } .uc94b65ee95e2b3d5b944fa43294433c2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc94b65ee95e2b3d5b944fa43294433c2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc94b65ee95e2b3d5b944fa43294433c2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc94b65ee95e2b3d5b944fa43294433c2:hover .ctaButton { background-color: #34495E!important; } .uc94b65ee95e2b3d5b944fa43294433c2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc94b65ee95e2b3d5b944fa43294433c2 .uc94b65ee95e2b3d5b944fa43294433c2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc94b65ee95e2b3d5b944fa43294433c2:after { content: ""; display: block; clear: both; } READ: The Joy of Theater EssayEventually Gray opted for conventional surgery. It helped a little. Maybe 20/70 versus 20/200. Though the monologue revolves around Grays retinal disintegration, it also has its digressions. Much of the psychological richness and ironic humor of Grays pieces stems from the provocative detours he unspools from his brain and then weaves into the fabric of his tale. Gray tracks stray thoughts and feelings that most of us suppress, analyzes each with the detachment of a behaviorist, then ties them, sometimes neatly, sometimes not, into the universal themes of his piece. Ironically, the immediacy of Grays delivery derives from this detachment. He claims that life is most real for him when hes recounting his experiences seated at his signature table with nothing on it but a glass of water and his elbows. Im most present when Im sitting at that table. Telling a story about what happened during the day is more real than the day because I create it. The day was created by someone else. In performances at the Cleveland Play House in May, Grays Anatomy was still evolving Grays trademark pauses didnt always meaningfully punctuate his run-on reminiscences and allow the deadpan to settle, and the pieces lurid climax dripped with so much gore from Jun Labos frenzied psychic scalpel, it felt as if the story had hemorrhaged. But the bones of Grays Anatomy are in place, and its performer/author will be fine-tuning it this month in performances at the Chicagos Goodman Theatre, Sept. 7-12, and San Franciscos Solo Mio Festival, Sept. 16-25, and at theatres across the country thorugh May.